Your business name can be just a point of reference or the cornerstone of your brand!It is the first thing one person knows about your entity!
Having worked for many research projects of new brand name evaluations and having observed numerous consumers discussing on what makes them adore a brand name or how they consider it dull and irrelevant, a clear Marketing need came up: to build a methodological process from which a client can vest his market objective in a high impact brand name.
Having decoded the various roles that a successful brand name might make, we have built a thinking process that can successfully deliver on all the above roles.
That is why we can end up with powerful names. With N-aimit, your brand name will be:
At a Rational level, the approach is fuelled by the digestion and processing of all available information that lie behind the Business Goal. Research expertise and experience in consumer thinking ensures that the detailed content analysis process ends up by attributing word meanings that are according to consumers thinking patterns.
At an Emotional level, our methodology includes a well-thought combination of creative ways to surpass the rational boundaries that human mind usually poses; those boundaries which are usually responsible for dullness and name similarity in most brand names around us. Challenging the codes of name building in this category is essential and N-aimit takes this early into consideration, in a structured way. Adding impactful emotionality is the real challenge; this is exactly what makes this constructive approach unique.
